Chachi Senior, CEO, Ardaban
Chachi Senior serves as CEO of Ardaban, a dedicated entertainment format creation company.
In March 2012, Senior was named CEO of Ardaban, whose development is exclusively produced by Shine America and distributed globally via Shine International.
Senior is one of the leading reality content producers in the TV industry, having sold and produced programming around the world to such networks and companies as: TV Asahi, BBC America, Bravo, Endemol, Fremantle, Fuji TV, Comedy Central, Planet Green, Oxygen, Food Network, Shine, Travel, and Tru TV, among others.
Senior is also an Emmy Award-winning executive producer and director who has launched numerous successful formats including Chopped, Momentum, Randy Jackson Presents Lovesong, Winsanity and No Kitchen Required, which launched this spring on BBC America. He won two Emmy Awards for the digital series Book Obsessed, which he executive produced and directed in 2009.
As the top executive for Ardaban, Senior leads a New York-based team dedicated to creating and developing new formats for both the U.S. and international TV marketplace.
Prior to joining Ardaban, Senior served as Co-President of IAC's Notional, where he spearheaded the creation, sale and content production of numerous formats for global distribution, including the hit series Chopped for Food Network.
Prior to helping launch Notional, Senior spent three years at City Lights Media, building out its television and digital departments. While at City Lights, Senior created and produced content for brands and networks such as ABC Family, Barnes & Noble, Glamour, Hearst, Kohler, Lifetime, MTV, MySpace, Reader's Digest, SiTV, Walmart, TLC and WEtv.
Senior began his career as a principal at First Motionless Pictures before moving on to Rainbow Media. He has produced several music videos, commercials and independent films including: Los Angeles Film Festival winner and Independent Spirit Award nominee Unknown Soldier, and South-by-Southwest Audience Award winner Blackballed – the Bobby Dukes Story.
In 2001, (after 9/11) Senior placed his production career on hold for one year and volunteered to teach film production to juniors and seniors at NYC's High School of Art & Design.
Senior currently resides in Santa Monica, California and Maplewood, New Jersey with his wife Adriana and their two daughters, Ava and Chloe Belle.