Joe Schlosser AS Senior VP, Communications

Shine America continues to expand its executive team with the hire of veteran PR executive Joe Schlosser to the newly created position of Senior Vice President (SVP), Communications, Shine America.

In his new role, Schlosser will oversee Shine America’s corporate branding, trade and consumer media relations, programming publicity, events and talent relations. He will also serve as the company’s chief press officer and as communications liaison with Shine Group’s communications team.

Schlosser previously spent ten years working at NBC, most recently as Senior Vice President, NBC Entertainment Television Publicity, where he supported all media relations, corporate communications and talent relations efforts for both the NBC broadcast network and its sister studio Universal Television. Schlosser also oversaw all communications efforts for NBCUniversal’s Television, DVD and Consumer Products Group and was recently named National Co-Chair for the NBCUniversal Veterans Network.

Previously, Schlosser was Senior Vice President, Communications, NBCUniversal Domestic Television Distribution where he was responsible for all internal and external communications for the division. He joined NBC Universal to oversee communications for international and domestic distribution teams after his tenure with NBC Enterprises, where he served as Vice President, Publicity, from October 2002 through May 2004. Prior to working in communications, Schlosser was Los Angeles Bureau Chief for television trade publication Broadcasting & Cable. He was responsible for all network, cable and syndication coverage for the magazine.

Shine America CEO Carl Fennessy said, “Joe is one of the most respected PR executives in the business and we are thrilled for him to join Shine America. His extensive experience in all facets of communications will be invaluable as we elevate the corporate profile of Shine America, our slate programs and their consumer products."

Shine America (formerly Shine Americas, Shine USA and Reveille) is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original hit series including The Biggest Loser, Tabatha Takes Over, Shear Genius, and The Buried Life; adaptations of Shine Group formats MasterChef, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft. Through its distribution arm, Shine International, Shine America distributes its extensive library of programming to more than 150 countries.